One of the things I love more than video games is the trailers that come before them. That said, I’ve just been looking over the ad campaign for Halo 3 and I must say, it’s one HELL of an ad campaign.
The ads focuses on a scaled-down version of one of the battles in Halo 3 that can be found in the fictitious Museum of Humanity. There, Major Pawel Czernek; UNSC, now retired, looks over the model battle and recalls what happened.
“We’d been fighting for a while…on the seventh day we ran out of ammo. We had to scavange all we could from the weapons that had been left behind. The pistols, shotgun rounds, a handful of gernades…”
The three ads that I have found all center around this kind of Remembrance Day theme which is powerful because it stirs something in you and almost inspires you until you realise that it’s all fictional because as cool as it would be, aliens aren’t at war with us.
here are the three ads. The first one is the interview with the retired major, the second is a montage of the carnage, and the third is a documentary on the making of the scaled down model with respect to those fallen:









